The owner holds their phone to their Hoffmann.
Certificate of authenticity
- Material
- Natural buffalo horn
- Made in
- Volcanic Eifel, Germany
- Handcrafted in
- 280+ steps
Every Hoffmann is a one-of-a-kind masterpiece. Now each one can prove it.
In the atelier in the Volcanic Eifel, every frame passes through more than 280 single steps, from natural horn that no one can reproduce twice. That uniqueness is your greatest strength. Today, once the frame leaves Nitz, nothing proves it.
- 1978
- Josef Hoffmann's first natural horn frames
- 280+
- single steps per frame
- Eifel
- Handmade in Germany
No two horns are alike. That is the proof.
The grain, the shading, the depth of every Hoffmann frame belongs to that frame alone. The passport can carry a photograph of that exact frame, its material and its making. A copy can imitate a shape. It can never match the grain on record.
- Frame A · its grain, on record
- Frame B · its grain, on record
- Frame C · its grain, on record
Three things, done together.
- i
Ring-fence
Own what is yours.
Every frame provably Hoffmann, registered to its owner. Copies and grey-market pieces lose their power, and the value of genuine horn is protected.
- ii
Tell
Own the story.
Josef Hoffmann, the Eifel, the 280 steps, the horn. Told in Hoffmann's words at every optician, not shortened at a counter.
- iii
Return
Own the relationship.
A direct line to the people who wear your frames: horn care, a new collection, an invitation. The second pair, and the third, through their optician.
One tap. The whole masterpiece.
The owner holds their phone to their frame. The certificate opens with a photograph of their own frame, its material, its making and its owner. Then the story of Hoffmann, and later, care advice and news from the atelier.
The design of the frame does not change.
How it works, in practice.
Does the customer need to download an app?
Hoffmann chooses. A simple tap can open a limited view in the phone's browser: the story of the frame and proof that it is genuine, with nothing to download. The full certificate of ownership lives securely inside the TrataTech app, visible only to the frame's owner. That is deliberate: anything shown openly on the web can be copied, so the full certificate never exists outside the app. If it ever appears anywhere else, it is a fake.
Will every phone read the tag?
The tags use NFC, which is built into most current smartphones. Recent iPhones and most Android phones read a tag with a simple tap, without any settings to change.
Where does the tag sit?
In an acetate frame, the tag usually sits discreetly in the temple. But where it goes in a Hoffmann or MAYBACH frame, in the frame itself or in the case, is entirely Hoffmann's decision.
How does it fit our logistics?
We send you the tags. Fitting one into the frame or the case becomes just one more step in making the eyewear, and the TrataTech app then links it to that frame. Opticians receive the frame exactly as today, with nothing to install or set up. Then, from Hoffmann's own TrataTech dashboard, you can engage your owners directly.
What does the optician do?
Nothing new. The frame explains itself at the moment of sale, and every message from Hoffmann brings the owner back to their optician, for care, adjustment or the next pair.
Who owns the customer relationship and data?
Today, the end customer belongs to the optician alone. With TrataTech, Hoffmann shares that relationship, and the optician's place stays untouched: the customer still buys Hoffmann and MAYBACH from their optician. What changes is that telling the story, and building the grandeur around the brand, no longer rests on the optician alone. Hoffmann can speak to owners directly and bring them back for the next Hoffmann or MAYBACH. Owner data reaches Hoffmann only with the customer's permission, and you decide what the passport shows and what is sent, and when.
The same craft. One platform for both.
The same expertise in natural materials serves two houses. Each would keep its own identity, its own story and its own owners, on one platform.
Hoffmann Natural Eyewear
Since 1978
- Individual masterpieces in natural horn
- Proof of the grain, frame by frame
- Care and return through the optician
MAYBACH Eyewear
Icons of Luxury
- Rare materials, from horn to 18K gold and diamonds
- Sold and serviced only by authorised retailers: the passport proves it
- Numbered, limited pieces, with ownership on record
Where shall we begin?
We would love to show you a live demo, with every question above answered on the screen. Then you choose the starting point:
One Hoffmann collection
To see the full experience, from atelier to owner.
A MAYBACH limited edition
Where proof and ownership matter most.
Both houses
One platform, two identities, from the start.
Everything else, we build with you.
